Vegan Color Cosmetics – A Look Behind the Label


 September 17, 2018

The beauty industry has become more diverse than ever, with products to fit any lifestyle, including vegan. As more consumers adopt sustainable and ethical living, they’ve also begun to look at the label of their beauty products as well. As a result, many brands have turned their attention to cruelty-free, vegan color cosmetics that have better ingredients and formulations.

What Does Vegan Mean in Cosmetics?

Vegan cosmetics are not made with any animal or animal-derived ingredients, this includes cosmetic product formulations related to the exploitation of animals such as beeswax, collagen, gelatin, honey and milk. Vegan also refers to products free from animal testing as well.

Some vegan makeup brands include Pacifica, CoverFX, Inika and Axiology.

Vegan vs Cruelty-Free

Vegan and cruelty-free are often used synonymously, but don’t always mean the same thing. As described above, vegan means the product is free of animal products and by-products. Cruelty-free refers to the product being free of animal testing.

Vegan vs Vegetarian

Clean BeautyVegan and vegetarian beauty products are different in that vegetarian cosmetics do not contain ingredients that were part of an animal but they might contain ingredients that were made by an animal such as beeswax, honey, albumen (egg whites), milk, etc. Vegan cosmetics, on the other hand, do not contain any ingredient that was obtained or produced from an animals.

Vegan vs Clean

One big misconception about vegan cosmetics is that they also fall in the category of natural and organic. Similar to food, not all vegan choices are considered healthy. You can have fried Oreos made without animal ingredients (therefore vegan), but they don’t fall high up on the healthy food list.

Take two mascara brands as an example. Brand A is vegan and contains synthetic ingredients. Brand B, also vegan, contains plant-derived ingredients with pigment from natural fruit. They are both vegan, but only one is clean.

Regulations for Vegan Color Cosmetics

Vegan color cosmeticsFormulating vegan color cosmetics can be challenging, especially as the demands for clean beauty continue to rise at a rapid rate. To help regulate the industry, some popular certifications commonly found on products include:

  • PETA’s Beauty Without Bunnies “Cruelty-Free and Vegan”- Used to certify a vegan brand.
  • Vegan Society trademark- Used to certify vegan products (not necessarily companies).
  • Certified Vegan trademark by Vegan Action- Used to certify individual vegan products (not companies).

Vegan Formulations By Kinetik

Whether you’re a small start-up or or a big brand with a big budget, now’s the perfect time to connect with consumers who are embracing this lifestyle change. And the demands are not showing any signs of slowing down. In fact, the Market Research Future predicts a 6.1% growth in the cruelty-free cosmetics market between the years 2017-2023.

As your trusted partner in innovative vegan formulations for body care, eye & lip care, decorative cosmetics and more, Kinetik offers numerous options so brand owners are sure to find what they need to deliver the best for their customers.

Here are just a few examples of vegan formulations you’ll find at Kinetik.

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