Featured Personal Care Formulation: Sandalwood Beard Balm


 August 18, 2020

Beard Grooming Products on the Rise

Beard grooming products are on the rise as male consumers are looking for natural products to help them develop a thick, healthy, “manly” beard. Once referred to as ‘men’s toiletries’ (shampoo, deodorant, aftershave, cologne, etc) is now referred to as the men’s grooming industry. Even through the slowdown in world economic growth recently, beard grooming products have maintained an optimistic growth.

In fact, the global beard grooming products market is expected to post a CAGR of close to 7% during the period 2019-2023, according to the latest market research report by Technavio. They report that the “growing demand for organic and natural beard grooming products will have a positive impact on the market and contribute to its growth significantly over the forecast period.”

Beard grooming products primarily include beard balm, beard oil, beard shampoo, and beard soap. But, consumers are looking for natural beard grooming products that don’t cause the same issues as synthetic products can. Thus, savvy brands are formulating beard grooming products free-from harsh ingredients such as formaldehyde and sulfate.

One example of a natural beard grooming product is the Sandalwood Beard Balm made from Sapogel Q from Alchemy Ingredients.

Featured Formulation: Sandalwood Beard Balm

At Kinetik, we pride ourselves on partnering with natural suppliers that provide great ingredients for great formulators. Aligning with a supplier, like Alchemy Ingredients, enables Kinetik to provide new and exciting ingredients for innovative personal care brands.

Sandalwood Beard Balm, made from Sapogel Q, is a firm and moisturizing beard balm to condition and thicken growth.

Ingredients include:

  • Avocado Oil
  • Labrafac CC
  • Shea Butter
  • Cocoa Butter
  • NaturePep® Amaranth
  • Capalgin
  • Euxyl PE 9010
  • Sandalwood Fragrance

Sapogel Q

Sapogel Q, made by Alchemy Ingredients, is a 100% natural and palm free oil-gelling agent for balm textures, such as for Sandalwood Beard Balm. This saponin-based liquid blend creates rich, stable and translucent gels and is optimal to use as a cold process gellant for vegetable oils. It has the texture of lanolin or petroleum jelly, yet all-natural and safe. Formulation applications include: beard balms, lip balms, body butters, scrubs, face masks, concentrated skin serums, balm cleansers, and more.


  • Glycerin
  • Water
  • Quillaja Saponaria Wood Extract
  • Saponaria Officinalis (Soapwort) Leaf/ Root Extract

Formulate with Alchemy Ingredients

As your trusted partner in raw, natural ingredients for personal care, skin care, cosmetics, and more, Kinetik offers the support brands need to formulate with ingredients from the best suppliers, like Alchemy Ingredients. Get the easy-to-use, naturally-derived materials you need to formulate your next beard grooming product.

Headquartered in New Jersey, we work with clients and represent suppliers worldwide. Contact us at (732) 335-5775 to speak with one of our sales representatives today!