Which Raw Materials Are Used in the Production of Natural Cosmetics?


 April 15, 2022

Which Raw Materials Are Used in the Production of Natural Cosmetics?

Do you know which raw materials are used to produce natural cosmetics? While the answer usually depends on the specific type of product you’re looking at, there are some raw ingredients that are commonly used across a wide variety of clean cosmetics formulations.

Increasing consumer awareness of natural cosmetics is leading more cosmetics companies to replace synthetic ingredients with raw materials. To find out what raw materials are used in your favorite personal care products, turn over the bottle and look at the label.

Most natural cosmetics are labeled with a list of raw materials used in the production process. The materials on cosmetics labels are listed under their INCI names, which stands for International Nomenclature of Cosmetic Ingredients. INCI is a naming system for chemical compounds, used to ensure standardization across cosmetics across the globe. The raw materials listed on most cosmetics labels are placed in a specific order based on how much of the ingredient is found in the product. The higher the content, the higher you will find the ingredient listed on the label.

Ingredient labels help consumers make informed choices when purchasing natural cosmetics, but you might still have questions about why certain raw materials are chosen, or how specific raw materials influence the way your favorite natural cosmetics actually work.

Active Ingredients vs. Aesthetic Additions

When we talk about the raw materials used in today’s natural toothpaste and other clean cosmetics, most ingredients can be broken into two categories: active ingredients or aesthetic additions.

Active ingredients influence how the product works. They provide the beauty product’s function. For example, it’s the active ingredients that make natural toothpaste whitening.

On the other hand, aesthetic additions are what gives natural toothpaste its color, texture, or smell. Certain aesthetic additions are commonly used to give skin creams and lotions a floral smell without using chemical additives. Aesthetic additions can also be used to change the texture of a product, so it feels smoother or softer.

Active ingredients and aesthetic additions are both integral components in the production of natural cosmetics. We need both active ingredients and aesthetic additions to achieve the final result.

Diluents, stabilizers, and adjustment agents are also commonly found in natural cosmetics, along with certain raw ingredients that make it easier to produce the products or increase the marketing value. However, the volume of diluents, stabilizers, and adjustment agents used in most clean beauty products is very low, and for the sake of this article, we will be focusing primarily on active ingredients and aesthetic additions.

Healthier Alternatives in Natural Cosmetics

Surveys show that more consumers are avoiding chemicals like parabens, sodium lauryl sulphate, and phthalates in an effort to avoid the associated health risks. Natural raw materials are viewed as a safer option for people who care about their health and the environment. To meet the growing demand for clean cosmetics and personal care products, including natural toothpaste, more beauty companies are replacing synthetic chemicals with natural raw ingredients.

Shea butter, coconut oil, avocado oil, frankincense essential oil, patchouli essential oil, and liquorice extract are all examples of active ingredients found in popular natural cosmetics.

The following raw ingredients are often utilized during the manufacturing process to change the feel or texture of products, without impacting the function. These are what we consider “aesthetic additions.” They include: 

  • Tapioca starch: Tapioca starch is a classic example of a thickening product used to change the composition of natural cosmetics. Tapioca starch isn’t going to alter the function of a product—so it won’t impact how effectively a skin cream works to smooth skin or minimize pores—but it will make the product easier to handle and firmer to the touch.
  • Surfactants: Surfactants, such as ammonium lauryl sulfate, are often included in natural shampoos. Ammonium lauryl sulfate does not impact how effectively the shampoo cleans grease from the hair, but this raw ingredient does improve how the shampoo lathers.
  • Glycerin: Glycerin is often used to give natural cosmetics smoother textures, which consumers find more appealing.
  • Jojoba beads: Jojoba beads offer both function and visual impact in many of today’s most popular natural cosmetics, including natural toothpaste.

Developing High-Quality Natural Cosmetics

According to the CBI trends report, natural ingredients are increasingly being used to replace synthetic chemicals across all cosmetics and personal care products, partly because of increased demand from consumers. The push to use more raw ingredients also has to do with the larger move toward sustainability in the cosmetics industry.

To ensure every product is consistent, manufacturers adjust the amounts of certain raw ingredients until they achieve the desired result. Formulas are constantly being altered to adjust for more or less viscosity, or to change the consistency to meet consumer taste.

Using more or less sodium bicarbonate can change the pH in a product. Certain production aids, such as propylene glycol and polysorbate, can also be utilized by cosmetics manufacturers to help increase the efficiency of large batch production.

Omya Kinetik’s Skincare-Inspired Formulations

Omya Kinetik is a leader in natural cosmetics, utilizing high-quality raw materials across a spectrum of personal care products. Our formulations are more sophisticated than ever before. Discover the best natural cosmetics for your beauty brand with the right consultative support.

Contact us at (732) 335-5775 for more information.