November 24, 2018
The personal-care market has seen a surge in the demand for clean beauty and organic products; natural toothpaste is no exception.
Clean up that Dirty Mouth – Natural Toothpaste Revolution!
Few people still purchase their personal hygiene products without bothering to read the list of ingredients anymore. The news and social media is filled with negative stories about the long and short-term effects of chemicals on our bodies.
Consumers are becoming educated about the dangers of chemicals in traditional products and looking for natural toothpaste brands that create a healthier, fresher smile – without all the harsh ingredients.
Conventional toothpaste often relies on peroxide or other harsh ingredients to clean and bleach stains. Considering the mouth is one of the most absorbent places in the body, these questionable ingredients, such as triclosan, DEA and carrageenan, become a risk that many want to avoid.
Like their cosmetics and deodorants, consumers are turning to a different approach to cleaning their (and their children’s) smiles.
A Healthy Life Starts with a Healthy Smile: Natural Toothpaste for Kids
A healthy smile not only boosts confidence, it also plays a key role in building healthy habits maintaining overall health habits. But, parents also want the the peace of mind that comes from knowing they’ve done all they can to protect their children. So, they’re looking for nontoxic products that are all natural and effective at the same time.
Personal care brands should not overlook children as a key target audience. Kid-focused products continue to be of high interest to concerned parents, wishing to limit exposure to chemicals and harmful ingredients..
According to Innova Market Insights data, the percentage of children-centric launches (for ages 5-12 years) in oral care rose from 8% globally in the second half of 2016 to 12% in the second half of 2017.
But, health concerns are not the only force behind the surging natural toothpaste market. In this increasingly competitive space, consumers also want an experience. A luxurious experience.
Experiencing Luxury Toothpaste
It’s true, a growing number of brands are turning the mundane task of brushing your teeth into a luxury experience. By offering exotic flavors, such as ginger and jasmine, as well as touting their natural toothpaste ingredients, brands have begun innovating in categories that may be perceived as a little less sexy.
Like toothpaste.
The Global Toothpaste market is expected to reach USD 27.7 billion over the next five years. This soaring market demand is primarily due to the increased dental problems among children and adults due to poor eating habits, as well as consumer who are seeking more targeted solutions, such as quality natural toothpaste brands.
Add that to the exposure from Instagram, and it’s prime time for brands to jump on board the trend.
Natural Toothpaste Ingredients for a Naturally Healthy Smile
When it comes to natural toothpaste, the professionals at Kinetik will help you bring together a powerful combination of natural ingredients that deliver a quality product…and keep a smile on your customer’s face.
For example, we provide a 100% “palm-free” organic glycerin, sustainably derived from Karanja and certified to the USDA National Organic Program Standards and Kosher certified.
Whether you’re looking to develop a unique idea from scratch or you need help tweaking a current product, our formulary consultants will work with you every step of the way. We are headquartered in New Jersey, but we work with clients and represent suppliers worldwide.
Contact us at (732) 335-5775 to speak with one of our sales representatives today about natural deodorant ingredients to best suit your brand’s product development needs.