Unmasking the Natural Facial Cleansing Mask


 December 28, 2020

Unmasking the Natural Facial Cleansing Mask

Every year, the beauty industry experiences new innovations as brands evolve to meet consumers’ ever-changing needs. This year, the natural facial cleansing mask has become popular with consumers looking for skincare indulgence and relaxing rituals during a time when going to the spa may not be an easy option.

Why are Natural Facial Cleansing Masks on the Rise?

For consumers today, simply being at home is no longer synonymous with relaxing. They’re seeking refuge from the hectic routine of working from home and looking for ways to indulge in some R&R with their skincare routines.

Enter: the natural facial cleansing mask.

Top Concerns Associated with Facial Masks

In addition to a luxury at-home skin care routine and a little rest and relaxation, facial masks are making waves on social media as an experience for the senses. Top influencers and celebrities are making entertaining and educational videos for captive audiences – a bonus for brands to showcase their product.

Whether charcoal, clay, mud, or peel-off masks, users are also turning to masks to address a variety of skin concerns, including:

  • Acne
  • Blackheads
  • Oily skin
  • Hydration
  • Clear Skin
  • Dry Skin
  • Age

Knowledge is Power

Clean beauty continues to gain traction and is here to stay. Today, consumers prefer natural face cleansing masks that are free-from:

  • Parabens – Parabens are preservatives that can extend the shelf life of products. The use of parabens may increase the risk of certain kinds of cancer.
  • Phthalates – Phthalates are skin conditioners and plasticizers. They are highly toxic and may lead to reproductive system damage – in fact, they’re already banned in the EU.
  • Synthetic fragrances – Many chemicals found in synthetic fragrances may cause skin irritations, allergies, and even disrupt hormones.
  • Cruelty – Cruelty-free means that the development of the beauty products did not involve animal experimentation or testing of any kind.

See our blog post on “Free-From” Skincare: The Driving Force Behind Consumer Purchases.”

Face the Facts

During the pandemic, sheet mask sales have gone through the roof. From a recent study conducted by the NPD Group, the sale of masks has increased by about 60%, overwhelming other categories in the skincare business.

And it’s not just for women. Face masks have won over the traditionally low-key skincare demographic as well: men. In fact, according to Allied Market Research, the male skincare industry is estimated to be worth $166 billion by 2022. Some studies show that it has already experienced a surge in lockdown.

Partner with Kinetik

Kinetik is an innovative raw materials supplier to the personal care, cosmetic and beauty industries. Our professionals will provide the guidance you need to innovate high-quality beauty formulations with natural raw ingredients for natural facial cleansing masks such as:

  • Clearthix S from Alchemy– This synergistic mixture of natural gums produces a smooth, transparent gel that can be used on its own or in an emulsion for face cleansing mask formulations.
  • Evicide® G-6 from Evident Ingredients– This skin-friendly refatting agent is a powerful moisturizer used widely as a natural preservation boosting agent in face care products like masks.
  • KahlComplex 6422 Veggiesoft from KahlWax– This vegan alternative to lanolin works as a skin moisturizer, emulsifier, stabilizer, viscosity enhancer, emollient, and re-fatting agent. It is well-suited for mask formulations.

Contact us at (732) 335-5775 to speak with one of our sales representatives today; we work with clients and represent suppliers worldwide.