Indie Beauty: Ingredients for Growing Brands


 April 10, 2020

Indie Beauty: Natural Ingredients Solutions for Growing Brands

Indie beauty brands may start out small, but they are having a huge impact on the beauty industry. Fueled by a consumer demand for ingredient transparency, these independently-owned beauty brands are identifying and capitalizing on growing gaps in the market.

Ingredient Innovation for Indie Beauty Brands

The indie beauty movement is one of the fastest-growing sectors of the industry, but it is already crowded. Hundreds of independent beauty brands are vying for consumers’ attention, competing for the same market share. Building consumer loyalty and sparking repeat purchases can be difficult, especially on an independent beauty brand budget. But, in order to survive, they must.

Unlike major brands that rely on established products, indie brands must differentiate themselves through innovative formulation technologies and novel ingredient combinations. To thrive long-term and generate consumer trust, startup indie beauty brands must do more than dominate Instagram. Products must be formulated with a distinct sensory experience and ingredients that support their unique product claims.

Sourcing Sustainable Ingredients

One area that indie beauty brands are gaining traction is sustainable beauty. Today’s consumers value zero waste, clean beauty and fair trade practices — areas indie brands have pounced on. As consumers become more educated on these subjects, independent beauty brands are building a loyal consumer base. The key to long-term success though, is delivering on their promise.

Sourcing effective, raw cosmetic materials or ingredients for indie beauty brand formulations is both an art and a science. When looking to craft high-quality products that can live up to consumer demand, Kinetik has you covered with both the product inventory and scientific expertise.

See some of our innovative beauty ingredients:

  • Hemp Seed Oil- This water-soluble oil with emollient provides rich texture with soothing and nourishing properties.
  • CBD- Standardized CBD extract is reported to provide antioxidant, anti-aging, skin-soothing and anti-inflammatory benefits.
  • Avocado- With a melting point at 50 – 60°C, this high concentration of omega-9 fatty acids and unsaponifiables offers soothing properties and helps to maintain healthy skin.

Turn Raw Materials to Market-Ready Formulations with Kinetik

At Kinetik, we love working with entrepreneur-led indie beauty brands and helping new companies attain their vision. As a nationwide distributor of raw, natural ingredients for personal care and cosmetic brands, we take the time to truly understand our customer’s goals. From the initial product development process through production, our knowledgeable team provides raw, natural ingredients, formulation innovation and consultative support to help brands to get ahead of the competition.

Do you need inspiration for your beauty formulation? Let our experts guide you in finding the perfect ingredients for your needs.

Kinetik is headquartered in the USA, but we work with clients and represent suppliers worldwide. Contact us at (732) 335-5775 to speak with one of our sales representatives about ingredients to support your formulations today.