Formulations Using Groundbreaking Ingredients

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 March 1, 2022

Formulations Using Groundbreaking Ingredients

Have you ever wondered what makes lip gloss so shiny? Why is a certain toothpaste so brightening? How can a mud mask be so hydrating? It all comes down to the product formulations. 

Raw ingredients themselves are only half of the story. In order to achieve true innovation, cosmetics manufacturers are constantly developing new product formulations using groundbreaking ingredients. Incorporating natural and organic ingredients into product formulas is one way manufacturers can highlight a product’s performance and increase consumer appeal. 

Using certified organic ingredients, top cosmetics manufacturers are developing products today that can produce results that were unimaginable a decade ago. Natural remineralizing toothpaste, hydrating facial serums, brightening skincare creams — the list goes on and on.

Researching the Latest Skincare Trends

Developing new skincare product formulations using groundbreaking ingredients always begins with research. At Omya Kinetik, we research the latest marketplace trends and incorporate innovative ingredients into new product formulations. This strategy helps us to incorporate new scents and textures into our most popular clean beauty products, like natural remineralizing toothpaste and facial serums.

The organic personal care market is expected to reach $25 billion by 2025. The introduction of new groundbreaking ingredients and improved methods for incorporating plant extracts into product formulations is one of the leading causes of increased global demand. Tightening regulations around the appropriate use of organic materials in personal care products are also behind the anticipated market growth.

It’s important to understand when an organic label should be included on product packaging. This is where industry research comes into play. Organic regulations are governed by the USDA’s National Organic Program (NOP). The NOP develops rules for the production, handling, labeling, and enforcement of organic products. Those products that meet the organization’s stringent rules should be labeled organic.

Marketing Cosmetics with Groundbreaking Ingredients

Using groundbreaking ingredients is one way for cosmetics brands to stand out in the competitive beauty landscape. Consumers are increasingly seeking out sustainable products made with innovative ingredients. Labels like “clean” and “organic” aren’t enough to attract today’s most well-educated beauty connoisseurs. Top brands need something else to help their products stand out on crowded store shelves.

In addition to seeking out clean beauty products, savvy consumers are taking a closer look at the ingredient lists on their favorite formulations. They are looking for groundbreaking ingredients that might give certain products an edge over more mainstream beauty formulations. 

Latest Innovations In Natural Beauty Formulations

From natural remineralizing toothpaste to fermented prebiotics, the clean beauty sector is on a role when it comes to innovation in 2022. Let’s take a look at some of the most highly-anticipated ingredients we’re seeing in natural beauty products this year.

  1. Prickly pear: Prickly pear is known for its anti-aging properties. The ingredient is sourced from Mexico. According to recent research, prickly pear is high in vitamin E, polyunsaturated fatty acids, and sterols. It improves skin tone and reduces the appearance of fine lines.
  2. Rice: Yes, you read that right. Rice is one of the most innovative ingredients being incorporated into skincare products in 2022. Rice powder enhances dull skin. It’s currently used in face masks and exfoliants. In the coming years, we might begin to see it used in natural remineralizing toothpaste, as well.
  3. Flax: Flax flowers and flax seeds can soothe the skin, making this an essential ingredient for sensitive or dry skin. Cosmetic brands are using flax in all sorts of creams, serums, and facial oils.

A Reputation for Innovation

Omya Kinetik has become a leader in the clean beauty space, using groundbreaking ingredients to develop some of today’s most popular product formulations. To learn more, contact Omya Kinetik today.