Why Brands Should Care About Clean Beauty- Right Now


 September 15, 2018

As a beauty brand owner or product developer, there has never been a better time to grab your consumer’s attention and make a positive change toward the booming clean beauty movement that’s happening- right now.

At Kinetik, we’ve noticed a significant growth for a while, but the statistics are assuring us that the clean beauty trends are indeed, unstoppable.

Growing Clean Beauty Trends

Just last year, Grand View Research revealed that the global organic beauty market is likely to reach $25.11 billion by 2025, as demands for organic skincare, haircare and cosmetics drive consumers to look for natural labels. Additionally, some of the strongest demographics of conscious consumers who make up rise in natural beauty products include younger millennials (18-25), focused on environmental impacts as well as generations 40 and over, focused on health benefits.

Clean BeautyThese growing demands are leading to an increase in the availability of clean beauty products in malls and brick and mortar stores and online distribution channels. In addition, thanks to a growing number of social media profiles and beauty websites dedicated to sharing the benefits of chemical-free, plant-based alternatives, consumers have more access to information than ever before making it a key contributing factor fueling the rise.

In an evolving industry that’s getting even more complex and competitive, innovation and staying ahead of the curve is key for brands to get the edge they need to outperform the competition. Thus, offering sustainable and botanical-based options for beauty product formulas becomes a must.

What is Clean Beauty

Biodegradable, non-GMO, sustainable, organic, non-toxic… while “clean beauty” can take on a lot of buzz words, we view it as a product made with naturally active and functional ingredients of the highest quality. This means that these products are formulated without any toxic ingredients that have been linked to harmful effects, like hormone disruption, skin irritation and even cancer, such as:

  • Clean BeautyParabens
  • Phthalates
  • Sulfates
  • Petrochemicals
  • Synthetic Colors
  • PEGs
  • Ethanolamines
  • Chemical Sunscreens
  • Synthetic Fragrance
  • BHT
  • BHA

Clean Beauty Solutions By Kinetik

As your true partner in innovative clean beauty concepts, Kinetik researches naturally active and functional ingredients for the cosmetic industry. Offering numerous alternatives to the harmful, synthetic ingredients in the formulation of beauty products, exfoliants, hair care, and more, brand owners are sure to find what they need to deliver the best to their customers.

Here are just a couple examples of the many alternatives you’ll find at Kinetik.

  • Our natural lipstick base by KahlWax is an alternative to petroleum-based formulas. Made exclusively of natural and organic ingredients such as Simmondsia Chinensis Seed Oil and Helianthus Annuus Seed Oil, this base contains all the essential components without the chemicals. More information on this natural lipstick base >>
  • Our in-house organic shea butter is certified by the USDA National Organic Program Standards. Used for skin and body care products and soapmaking, this all natural cream is completely raw, unrefined and a must for many clean beauty swaps. More information on organic shea butter >>

Headquartered in New Jersey, we work with clients and represent suppliers worldwide. Contact us at (732) 335-5775 to speak with one of our sales representatives today.