What Does Carbon Neutral and Carbon Negative Beauty Mean

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 January 17, 2022

What Does Carbon Neutral and Carbon Negative Beauty Mean

What do carbon emissions have to do with beauty and skincare? For a growing number of environmentally-conscious consumers, ethical manufacturing and sustainable business practices play a major role in the skincare and beauty products they purchase. Beauty brands with carbon neutral or carbon negative business practices are gaining ground in the hyper-competitive beauty industry.

More than 5.1 billion metric tons of energy-related carbon dioxide are emitted in the U.S. alone each year, according to research from the U.S. Energy Information Administration, and carbon emissions are a problem that manufacturers in a variety of industries are struggling with. Given its close ties to consumers—and particularly younger generations of consumers—it makes sense that the beauty industry would become a leader in sustainable manufacturing.

Beauty manufacturers have been looking at ways to decrease carbon emissions and prevent global warming for some time. What changed in the past few years to push the industry forward so rapidly, and what caused so many beauty brands to adopt carbon neutral or carbon negative practices? The answer has to do with carbon offsets.

Net-zero carbon offsets are a tool for reducing emissions rapidly. A Carbon offset is a reduction in emissions – or an increase in carbon storage – that’s used to compensate for emissions that occur elsewhere. Offsets can sometimes be transferrable instruments certified by governments, or independent bodies, to represent an emission reduction. A brand that purchases an offset credit can use the credit to claim a reduction of carbon emissions.

Driven by demand for consumers for more sustainable cosmetics, top beauty brands have been purchasing carbon offsets and working toward becoming carbon neutral and carbon negative. They are also pledging to change their manufacturing processes to benefit the environment and appeal to a younger generation of environmentally-aware consumers.

Defining Carbon Neutral and Carbon Negative

The term carbon neutral is used to describe a balance between carbon dioxide emitted during the production or manufacturing of goods, and how much carbon is removed. When those two figures are in balance—carbon emissions and carbon removal—a company can claim to be carbon neutral. When a manufacturer removes more carbon dioxide from the planet than it emits, that company can claim to be carbon negative.

Excess carbon emissions are leading to an array of climate change issues, exposing humans and animals to harmful UV rays and destroying the ozone layer.

Many companies, including Microsoft and Apple, have pledged to become carbon neutral or carbon negative by the year 2030. Beauty brands are finding that by changing their manufacturing processes and adopting more sustainable practices, they too can help to achieve a more sustainable future.

Achieving carbon neutrality has less to do with natural ingredients like raw emulsifiers, and more to do with the business practices of the brand itself.

The Future of Carbon Neutrality in Beauty

Adopting carbon neutral business practices benefits beauty brands, as well as consumers. We know that carbon neutral beauty products work just as well as traditional beauty products, especially when products are developed to include natural ingredients such as raw emulsifiers. When they can purchase beauty products that protect the environment without sacrificing quality, consumers will almost universally choose the brand with ethical environmental standards.

Going forward, we expect to see even more top beauty manufacturers adopting clean manufacturing processes with the environment in mind. To find out more about Omya Kinetik’s commitment to environmental sustainability, give us a call at (732) 335-5775.