3 Beauty Ingredient Trends in 2020


 March 24, 2020

Top 3 Beauty Ingredient Trends in 2020

The past decade was huge for clean beauty. However, 2020 is projected to be even bigger and more innovative. Consumers have proven to be more interested in beauty ingredients than ever before and savvy beauty brands are taking note. Beauty brands must go beyond what’s currently working to stay ahead of the competition. Here’s a closer look at three of the top beauty ingredient trends for 2020.

1. CBD

CBD oil has several benefits for the beauty and skincare market. From anti-aging, fighting against acne, soothing sunburns, and relieving conditions like psoriasis and eczema, CBD extracts and oils can work wonders for the skin. There is also evidence that suggests CBD can help reduce inflammation.

CBD as a beauty ingredient has definitely gained traction recently. With growing amounts of research on it’s benefits, it’s not going anywhere. Indie brands have already started formulating products with this trending ingredient. CBD can be used in lotions, soaps, and other beauty products to help heal, soothe and nourish skin.

Find CBD for Your Beauty Formulations

CiBiDinol™ 30 from Xceptor- Formulated with Cannabidiol from Hemp, CiBiDinol is designed to make the CBD molecule more bioavailable. As a water-dispersible CBD complex, it provides enhanced delivery, up to 30 times more cannabidiol to the skin.

GLS Hemp 10 from Green Line- A 100% natural CBD extract from industrial hemp with reported antioxidant, anti-aging, skin soothing and anti-inflammatory benefits.

2. Electrolytes

Electrolytes are no longer reserved for sport drinks. In 2020, you’re bound to find electrolytes in your beauty products: calcium, potassium and magnesium. These three minerals carry an electric charge and work together to help maintain the skin’s hydration levels and overall cell function. Magnesium, in particular, can assist with blood flow and help the skin and facial muscles become more supple.

Find Electrolytes for Your Beauty Formulations

Green Clay from Interaxion- Green Clay, rich in electrolytes, is considered by many as a healing clay that is widely used for its skin rejuvenating properties. It includes minerals such as calcium, iron, magnesium and potassium, and is highly absorbent and recommended for oily skin. This ingredient has various uses; including facial masks, shaving soap, and even hair care.

White Clay from Interaxion- White Clay acts as a natural mineral filler for color cosmetics. It is a fine powdered clay that is less absorbent and contains fewer minerals than Green Clay. This beauty ingredient is recommended for dry, sensitive skin.

3. Fruit

From avocado to mangosteen, fruit is a natural way to deliver beauty benefits with many antioxidant and brightening properties. Plus, since nature’s candy is naturally packed with water, they are also ultra-hydrating.

Find Fruit Ingredients for Your Beauty Formulations

Resplanta® AVOCADO from Res Pharma- Rich in antioxidants, avocado helps skin cells fight toxins and enhance hydration. Avocado oil is known for their softening and nourishing properties, which makes it an ideal ingredient for beauty products such as moisturizers, eye creams and sleep masks.

Mangosteen from Selco- Known as the “queen of fruits,” Mangosteen is the national fruit of Thailand. This super antioxidant is prized for its unique antioxidant profile and is rich in xanthones, with anti-inflammatory and anti-ageing properties. As a skin soother, it’s designed to protect skin from drying environmental stressors, while promoting natural radiance.

Stay on Top of Trends with Clean Beauty Formulations from Kinetik

With beauty ingredient trends coming and going at a faster pace than ever, it can be hard to keep up. Staying ahead of the curve is vital for today’s beauty brands, but determining which trends are going to be short-lived and which ones are here to stay can be difficult.

As an innovative raw materials supplier to the evolving personal care and beauty industries, Kinetik helps brands with the trending ingredients and innovative formulations they need to stay ahead of the curve. We work with clients and represent suppliers worldwide.

Contact us at (732) 335-5775 to speak with one of our formulation experts about trending beauty ingredients to support your formulations for 2020.